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PaperDoll is Baltimore's first magazine devoted exclusively to shopping. It is the luxury magazine for women's clothing and accessories, men's clothing and accessories, children's clothes, books, beauty, fitness, home and food. It is a full-color, matte paper perfect bound publication.
Printing Specifications
PaperDoll uses QuarkXpress 6.0 for Macintosh computers to produce ads. Please supply ads on zip disks or CDs. Use "Collect for Output" under the QuarkXpress "File" Menu or other pre-flight software to gather all items used in the ad. Include all fonts used in the ad - both printer and screen fonts - on the disk or CD. Images used in ads must have effective resolutions of at least 300 dpi. We cannot accept veloxes or film. Ads can be accepted as high resolution, press-optimized PDFs. Ads supplied to PaperDoll in IBM formats, other than QuarkXpress, may not be able to be pre-flighted in-house. PaperDoll cannot guarantee final quality of these ads. Four-color ads should be submitted with a color proof.
Please submit ad materials to .
| Advertising Rates FULL COLOR |
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| 5x | 4x | 3x | 2x | 1x | |
| Full Page | $2250 | $2355 | $2470 | $2875 | $3090 |
| 1/2 Page | 1400 | 1470 | 1530 | 1655 | 1855 |
| 1/3 Page | 820 | 880 | 940 | 1040 | 1235 |
| 1/4 Page | 650 | 705 | 765 | 795 | 865 |
| Inside Front / Inside Back / Back Cover 20% premium, minimum 5x commitment |
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| THE GOODS – ADVERTORIAL | |
| Full page – six products | $2600 |
| Half page – three products | 1580 |
ESSENTIALS | |
| One-sixth page | $425 |
| Dates & Deadlines | ||
| Issue | Publication Date | Reservation & Materials Due |
| PaperDoll | Nov. 13, 2007 | Oct. 3, 2007 |
| PaperDoll | March 4, 2008 | Jan. 23, 2008 |
| PaperDoll House | May 13, 2008 | March 19, 2008 |
| PaperDoll | Sept. 9, 2008 | July 30, 2008 |
| PaperDoll House | Oct. 7, 2008 | Aug. 27, 2008 |
| PaperDoll | Nov. 25, 2008 | Oct. 15, 2008 |
Rates effective Fall 2006 issue. Rates shown are gross rates. All advertising is billed net. |
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Ad Specifications | |
| Size | Dimension (inches) |
| Full page (bleed size) | 7 x 9 |
| Full page (trim size) | 6.75 x 8.75 |
| Full page (live copy area) | 6.25 x 8.25 |
| Half page (vertical) | 3 x 8.25 |
| Half page (horizontal) | 6.25 x 4 |
| One-third page (vertical) | 2 x 8.25 |
| One-third page (horizontal) | 4 x 4 |
| Quarter page | 3 x 4 |
| Double Truck | Dimension |
| Bleed | 14 x 9 |
| Trim | 13.75 x 8.75 |
| Live | 13.25 x 8.25 |
| Online Advertising Rates | |
| HOME PAGE | |
| Tile (120 x 60 pixels) | |
| 1 month | $100 |
| 3 months | $250 |
Rectangle (300 x 250 pixels) | |
| 1 month | $150 |
| 3 months | $330 |
INSIDE PAGE | |
| Banner (468 x 60 pixels) | |
| 1 month | $100 |
| 3 months | $250 |
Skyscraper (160 x 600 pixels) | |
| 1 month | $100 |
| 3 months | $250 |
Rectangle (300 x 250 pixels) | |
| 1 month | $100 |
| 3 months | $250 |
Printing Specifications
PaperDoll uses QuarkXpress 6.0 for Macintosh computers to produce ads. Please supply ads on zip disks or CDs. Use "Collect for Output" under the QuarkXpress "File" Menu or other pre-flight software to gather all items used in the ad. Include all fonts used in the ad - both printer and screen fonts - on the disk or CD. Images used in ads must have effective resolutions of at least 300 dpi. We cannot accept veloxes or film. Ads can be accepted as high resolution, press-optimized PDFs. Ads supplied to PaperDoll in IBM formats, other than QuarkXpress, may not be able to be pre-flighted in-house. PaperDoll cannot guarantee final quality of these ads. Four-color ads should be submitted with a color proof.
Please submit ad materials to .
On Disk
Alter Communications
1040 Park Avenue, Suite 200, Baltimore, MD 21201
FTP instructions
ftp://intranet.jewishtimes.com
username: ftpalter password: alter
Upload file to the Paper Doll folder. Please e-mail once uploading is complete.